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Santa claus coca-cola wiki
Before , there were many different depictions of Santa Claus around the world, including a tall gaunt man and an elf —there was even a scary Claus.
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Haddon Sundblom's Santa Claus was originally based on Sundblom's friend, Lou Prentiss, a retired salesman.
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Coca‑Cola did not create the legend of Santa Claus.
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But in , Coca-Cola commissioned illustrator Haddon Sundblom to paint Santa for Christmas advertisements.